Top 5 Benefits of Using Architectural Rendering for Real Estate development

Judith Pyle
5 min readFeb 5, 2021

If you haven’t already realized just how beneficial Architectural Rendering Services are for the real estate industry, read on! This is a great marketing tool that can boost your sales and pay for itself many times over.

What are the Architectural Renderings?

Architects and designers have always used different means of visualization to convey their thoughts and ideas to their customers. Ranging from original free-form drawings in the mud to artistic paintings and sketches, they have tried various means of expression to convey their design thinking to others. Today, with the help of technology and tools, architects and real estate marketers can access a whole new world of ultra-realistic 3D Architectural Rendering and imagery.

If you are willing to explore the advantages that 3D visualizations can offer to your real estate marketing strategies, then we’ve put together a guide to help you.


Architectural rendering is nothing but a representation of a 3D building in a 2D form, which adds perspective and gives a realistic touch. Today’s computers create hyper-realistic imagery that makes renderings more convincing than ever before. By incorporating even minute details of color, texture, and material into these renderings, designers can create images that cannot be distinguished from an actual photograph and this, even before the very first spade of the earth has been turned over at the site! This makes it very easy for real estate marketers to sell the projects to potential customers.


Software like VRay, 3D StudioMax or Corona is popularly used to make architectural renderings. The process starts with a basic outline of the structure that is created using simple geometric shape outlines. At first, this initial model will not look very realistic. The image will transform once lighting, texture, and more detailing is added, and the rendering will slowly start looking as though you could reach out and touch it!.

After this, some more tools, such as Adobe Photoshop, may be used to add more detail and finish the image. The rendering will take quite a bit of time if it has to be in high resolution, and this requires an artistic touch. The more effort and detailing involved, the more likely it is that the finished image will be true to life.


By using architectural rendering as a tool in your real estate marketing, both you and your clients have much to gain. You will find that the entire sales process, from start to finish, is greatly simplified. Get ready to change how you do your business radically!


If you think 3D rendering is going to cost you an arm and a leg, then think again! When compared to other marketing tools such as physical 3D models, 3D images are surprisingly cost-effective. 2D plans and blueprints do not convey the complete picture to a layperson, and making changes to blueprints can prove to be costly as every single print has to be redone.

If you are using 3D renderings, changes are easy and inexpensive to make. As compared to the difficult process of updating a blueprint or making changes to a physical model, the designer can update the rendering with just the click of a button and can share the revised image at once. The money thus saved can be channeled into other forms of advertising.


Every design is susceptible to changes, either on requests from the client or due to structural requirements or safety issues that could crop up during the progress of the work at the site. Making the appropriate changes in a 3D rendering will take a matter of minutes while changing a physical model or a blueprint is time-consuming and costly. Also, once the changes are made, the revised 3D images can be shared very quickly.


3D renderings can serve as the foundation of your marketing strategy. Everyone would agree that a blueprint hardly holds the same aesthetic appeal as a photorealistic 3D image. Customers will be drawn to the realistic images, and whether you use them on your website, on posters, or social media strategies, they are sure to make quite an impact!


3D images are the best way to communicate your ideas to a layperson. Most clients will not be able to understand drawings that are in 2D, such as blueprints, as the third dimension is missing. A 3D rendering cannot be distinguished from a photograph, and they can immediately get a clear picture of what you are trying to convey. As a real estate communication tool to convey the language of designers, this is incomparable to anything else.


3D renderings are virtual files that can be readily compressed and shared online with your customers. Even if you want to add details or change something, the updated image can be as quickly shared and the changes effortlessly communicated. This is not the case with blueprints Which have to be couriered or a physical model where the customer has to be present in the same room as you. 3D renderings can be sent by email and feedback received in just seconds.


If you have been using traditional techniques of marketing, then it’s time you update your technology and give 3D rendering a shot! Not only can these images be easily shared, but they are also realistic and convey the message you want. Right from marketing to customer communication, they are sure to enhance your marketing efforts and sales.

Are you looking for professional, high-quality 3D renderings to help your real estate marketing campaign? Look no further connect with Rayvat Rendering Studio today!

Rayvat Rendering Studio,estd.2007, provides specialized assistance to a global clientele for their architectural, interior design, and property marketing requirements. We offer an entire spectrum of services spanning Architectural Visualization, Animation, and Drafting & Modeling. For inquiries, contact us at +1–888–863–4445 or email us at



Judith Pyle

Rayvat Rendering Studio is here, answer any questions you may have and create an effective solution for all your Architectural Design Outsourcing needs.